Overall Purpose of the Job:
The marketing team is a core strategic partner within the business line, reporting directly to the head of the business line. Marketing is responsible for developing, delivering and measuring the marketing strategy plan for the business line as well as playing a central role to achieving its sales objectives. A key aspect in the successful delivery of the plan is the development of high quality strategic content that inspires and informs our clients and prospects.
In order to increase the depth and breadth of our client content we have created the position of Strategic Content Marketing Specialist within the team. The individual will be responsible for writing and editing content including guides, articles, infographics, emails, advertorials and case studies as well as exploring other medium such as animations, webinars and social media. The content should deliver business line specific insights, investment ideas and value-add across a range of media for our clients worldwide.
Working closely with the investment, marketing & digital teams within both the business line, and the wider organization, the individual will maximize opportunities and identify opportunities to deliver a better user experience for our clients and prospects. As part of a small, ambitious team, the role will be creative, varied and hands-on.
The position will be based London and reports to the co-head of Content Marketing for ETF, Indexing & Smart Beta.
Support the co-head of Content Marketing for ETF, Indexing & Smart Beta in implementing the business line content strategy.
Develop and maintain business line strategic positioning, translate this across talking points, press communications and spokesperson briefing materials.
Generate new content ideas aligned to the strategic priorities
Edit research content from investment teams to deliver accessible material for wider consumption, creating tailored messaging for different audiences.
Leverage a variety of sources for strategic content ideas including market events, third party media, internal experts and industry trends.
Support and develop the content for press enquiries, events and webinars
Develop strong relationships with sales teams and other departments in order to identify content opportunities.
Such as product engineering, capital markets, digital & portfolio managers
Work with internal and external creative teams to refine the look and feel of content.
Deliver content across a range of asset classes including both Equities and Fixed Income as well as Factor Investing, ESG and Thematics.
Supporting the launch of new products and strategies with relevant strategic content.
The role holder will adhere to FCA rules and principles and the Firm’s policies and procedures. Where appropriate, the role holder will seek guidance from the Head of Compliance
• Business school/ University level degree required